Subscription sampling for beauty products – the new trend

The term “tryvertising” can been used for a new form of product placement: subscription sampling. You can see it in action at websites such as birchbox.com and latestinbeauty.com. These curation services are a new trend for the beauty consumer, where the customer would pay a monthly fee and fill out a beauty profile in order to receive a box of 4 or 5 cosmetic samples. These samples are of good quality and match their skin tone or hair type. Customers also have access to reviews and feedback on tried and tested products. The sampling company offers subscribers the opportunity to buy the full-size versions of the products directly from them.  Read more about this at http://www.springwise.com/fashion_beauty/birchbox/

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