Cosmetic industry affected by economic downturn

Proctor and Gamble is set to lay off 1600 workers. This and other cost-cutting efforts are to compensate for poor earnings in the last quarter. Selective hiring and other belt-tightening measures are advocated by share-holders. Conventional advertising channels – print and broadcast – don’t work like they used to. Proctor and Gamble is now focusing on social media, search engines and other online marketing channels. Source

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