Cosmetic industry poised to exploit tweens confused by over-sexed media

Currently the majority of pre-teen girls would like to wear more makeup than their parents allow. Beauty manufacturers are eyeing an opportunity in the tween and teen make up market, as young girls make more of an effort to look more mature.  The cosmetic industry is using character merchandising to make these children less accepting of their parents’ guidelines and values. Character merchandising involves celebrities in the media, both “real” and fictitious, whose artificial façade of both their face and body image captivate the minds and hearts of the impressionable youth.


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